Why work with us

It’s simple, we deliver on what we say. Our clients are our benchmark.

GET IN TOUCH

Why work with us

It’s simple, we deliver on what we say. Our clients are our benchmark.

GET IN TOUCH

Our process begins at a very high strategic level, by us asking a lot of questions. The task is to bring fresh thinking to sometimes aged problems, and find fresh solutions. Strategy is an overused word in today’s parlance; building an adequate strategic foundation though, is the only way to see sustainable growth.

In our Design phase, we look at the priorities of activity; those operational tasks that will deliver the strategy effectively. Where are the breakthroughs going to come from, what do we need to by when and how do we achieve it? Timeframes and critical resources all form part of the design. We are very much involved at the point where most consultants will exit.

Finally we look at Delivery. Here, our Marketing Specialist sticks with you on a part-time basis to ensure the Roadmap is put into practice. We make sure the objectives remain on track, but the process also needs to be affordable and flexible.

Firstly, we work on your objectives and highlight where you see the opportunities and obstacles. This is very much a strategic level fact finding task under our Delivery phase. More than anything, this will focus on the shareholder value and how that might be increased. It could be better cash, more profitability, improved stock turns, reporting – or more likely a combination of all of those.

In our Design phase, we look at the priorities of activity; those operational tasks that will deliver the strategy effectively. Where are the breakthroughs going to come from, what do we need to by when and how do we achieve it? Timeframes and critical resources all form part of the design. We are very much involved at the point where most consultants will exit.

Finally we look at Delivery. Here, our CFO is usually engaged periodically only, perhaps to oversee a Finance Bean or Bookkeeper. We make sure the objectives remain on track, but the process also needs to be affordable and flexible.

WHY WORK WITH US?

Which type of company are you? Well established in your field, but growth has stagnated over the past few years. Perhaps you’re a rising star, with ambitions to drive sales and grow into the next BRW Fast 100, or even with a longer term on an IPO. As the owner of the business, maybe you’ve held the reigns tightly to get to this point, but now you need expertise to take you to the next step. Expertise will be expensive on a permanent full time basis, is there another option around to consider? We think so.

You could be any of these, or even something else. In our experience, the main questions revolve around growth, regeneration and branding. So, where does that leave us?

We are…ambitious, strategic, flexible, affordable, highly experienced, accountable and solutions focused. We’ll understand your business quickly and are able to deliver the best method in moving forward and reaching growth.

12 COMMON PAIN POINTS

If you can identify with one of the 12 Common Pain Points of marketing, then organise to have a 30-minute meeting with us and we will be able to come up with some immediate fixes that you can leave the discussion with.

Get in contact to book a meeting.

Lack of Clear Strategic Plan

Lack of Clear Strategic Plan

Unclear, no plan, confused reporting, nothing documented, no marrying between plan and business objectives.

Ill-defined Performance Measurement

Ill-defined Performance Measurement

Unclear performance, where does what I spend meet the results I want? Social Media spend out of control, team escapes reporting; I’m sure some of my marketing works, but which part?

Unclear Brand Preference

Unclear Brand Preference

What makes me unique, market positioning is non-existent, everything judged on price and intensely competitive sector.

Does my agency work

Does my agency work

Agency costs seems high, don’t understand the report, what should I be looking for? Any benchmarks I can use for others in my sector?

No category Leadership

No category Leadership

Everyone is ‘me-too’, who will drive growth? How can I build trust in the category and position my business?

New or Start up needs help

New or Start up needs help

No idea where to start, no clear channel development, skeleton or no plan in place and lack of bandwidth.

Customers Leave

Customers Leave

High churn, high cost of acquisition, no measurement to see why, never researched customer base and no UX campaigns to keep them.

Can't Find New Customers

Can't Find New Customers

Where do I start looking for customers? Customer segments, customer journey, campaign building etc.

Brick Wall

Brick Wall

Stagnant growth, hitting same revenues for a while, long time since we celebrated a win, team/leader becoming restless.

Marketing Leader not yet 'Accomplished'

Marketing Leader not yet 'Accomplished'

Might get there but needs help. No funds for senior resource, knows something is wrong but not sure what.

Profitable Customers

Customer Profitability

Never identified which ones are profitable, is there optimum pricing for my products? What can I do to make existing customers more profitable?

Product, not Customer Centric

Product, not Customer Centric

Prospects don’t understand your offering? Too focussed on the product, not on the customers needs and how you align.

HOW WE DO IT

1

Planning

Marketing Directors build a robust strategic plan and work out the best possible solutions for your business
2

Lowering costs

Marketing Mums can manage the strategic plan and legwork at more efficiently than your Marketing Director.
3

Commitment

Both or one or the other can stay ongoing to ensure we achieve results, depending on your needs and situation.

WHY WE'RE DIFFERENT

A number of critical reasons. To us, the world is full of consultants who take your watch to tell you the time. We bring a robust process to uncover a way forward, which in itself can be a first for many businesses. Then, we stay around to deliver that way forward. We will see the results unfold as you see the results unfold, and we will be part of your team with the accountability attached. Isn’t that comforting? Finally, we transfer the knowledge. Recognising that far too many consultants outstay their welcome, we try to prevent that, by building the capability of your own team. We’ll stay around just as long as you need us – for some that can be weeks, for others, years. It all depends on you.

IP – in our view, and most of our clients, some of the best Marketing IP around.

IP that’s proven

Our 12 step process is sound, and proven methodology that works.

Experienced Marketers

Our Marketing team is well versed, bringing solid years of experience to your business.

Strategy and Insight

We identify a strategy and tactics that are designed for your business’ goal requirements.

Measurable Results

Our results speak for themselves. You can count on a ROI.

WHY WE'RE DIFFERENT

For us, it’s not esoteric fluff that we make up as we go along. We work with you and alongside you through a comprehensive body of intellectual property (property the founders have pulled together over decades of experience). Not all of it may be applicable to you because in the end, you will want something that can be executed within the framework of your company. A 125-page marketing plan may be ideal for some, but you may just want a few things effectively implemented that you can build on in the future.

IP that’s proven

Our 12 step process is sound, and proven methodology that works.

Experienced Marketers

Our Marketing team is well versed, bringing solid years of experience to your business.

Strategy and Insight

We identify a strategy and tactics that are designed for your business’ goal requirements.

Measurable Results

Our results speak for themselves. You can count on a ROI.

Need a breakthrough in
your business?