Challenge

The Salvation Army has gone through a national transformation aligning into a One
Australia Group bringing the Eastern and Southern Territories together.
As with all major change within organisations there are causalities along the way; struggles to cope with major changes in structure and operations, ‘how we do things around here’.
The uncertainty created an opportunity for the engagement of a contract Head of MarComms in Aged Care.

Solution

As we often see, bringing in ‘an outsider’ with a fresh approach can lead to a gelling of the team. After an analysis of each member’s roles within the department a plan was developed to give the team more purpose and cohesion; we needed to work more closely together to achieve the short-term goals of the business.
The solution focused around the new structure and dealt with some of its challenges; a new Collaboration Project Management tool was introduced, that allowed the team to work together. The results increased productivity enormously.

The Marketing Director, Anne also worked on raising the spirits of the team through cultural change activities which gave each member a stronger appreciation of the tasks and roles of other members of the team. She formed part of the Executive Committee responsible for developing marketing strategies to improve occupancy levels within their Aged Care Centres as well as selling a suite of Independent Living Units in the retirement Villages.
The team made a complete transformation over a period of 5 months under the lead of Anne. Such has been the success, we have been invited into another role based around new standards for Aged Care.

Results

1

Transformation

The team made a complete transformation over a period of 5 months.
2

Collaboration

A new Collaboration Project Management Tool was introduced that allowed the team to work together and unify the team.
3

Short Term Plan

A plan was developed by Anne so that the team could work together in order to achieve short-term goals of the business.

Anne has really brought us together as a team when we were all in our own bubbles just trying to stay afloat. She pushes us to give our best, supports us when we fall short, and encourages us throughout challenges and celebrates our wins. She has been an awesome leader and without her I am not sure that our team would've survived - she really took the time to get to know each of our working styles - and how to bring out the best of us both individually and collectively.

Personally, thanks to Anne, I have stayed with the organisation, and I am so glad I did. Thanks to her encouragement and support, I made the right decision and have absolutely no regrets.”

ArietaCommunications Manager

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